Digital printing technology enables smaller quantity print runs, efficiently and cost effectively. You can print the quantity you need, when you need it, without having to wait.
One of the most powerful opportunities digital printing technology provides is the ability to completely personalize each individual piece if desired; you can customize your communication to your target audience's buying habits, preferences, demographics and psychographics. Variable Data Print (VDP) technology allows you to do far more than just inserting the recipient's name on the piece: you can customize images and copy to very specifically target your hottest prospects. The great advantage of our integrated approach is that the same technology that powers the digital press can populate the landing page content.
According to the Direct Marketing Association, personalized direct mail campaigns using variable data printing have increased response rates of 3 to 10 times that of static print. The bottom line: You can print less and achieve better results, which translates to marketing budget savings and increased ROI.
To increase your direct mail response rates, call 905-660-1515 or toll free 888-794-5569 or contact us via email.