To help you double-check your file preparation before submitting to Willow, we've created this handy guide for your convenience. Also, keep in mind that we are here to assist you, so give us a call at
any time at 905-660-1515 ext 232.
Media And Delivery: Mac or PC
- Dropbox (or any other online file sharing service)
- FTP post (compressed with Winzip or Stuff-It)
- E-mail (compressed with Winzip or Stuff-It)
- USB drive
- CD-R or DVD-ROM
Native Application File Formats: Mac or PC
- Adobe InDesign up to v. CS6 (packaged links & fonts)
- Adobe Illustrator up to v. CS6 (provided links & fonts)
- QuarkXpress up to v. 8 (collected for ouput)
- Adobe PDF: Acrobat PDF files are acceptable if they have been generated with the 'press' settings and include bleeds and trim marks. All images have to be in CMYK mode, all fonts embedded.
Supporting Picture Formats: TIF, PSD, EPS
- Most current version of all placed images included
- Support files placed in appropriately labeled folders
- All sizing, cropping or rotating of images done in the original art program
- Remember to give images sufficient resolution of minimum 300 dpi (dot per inch).
Fonts (all placed in separate folder)
- Open Type
- Adobe Type 1
- True Type (avoid mixing with Type 1 in the same job)
- Converting text to outlines removes the need for fonts but you lose editability.
- All colours properly defined (CMYK, SPOT colours)
- All colours used in placed files follow the same naming convention as page layout files
- All unused colours deleted
Size, Proofs and File Construction
Every file must be accompanied by a PDF proof (including varnishes and dielines). Document size should be set to the trim size of the printed page. Bleed should be at least 1/8 inch. Repositioning of page elements may become very expensive.
Things To Avoid:
The following may result in substantial delay in processing your
files and may require re-quoting your project.
- Composing a multipage document in printer spreads (which will increase time needed for imposition), unless there is a specific reason
- Sending pictures embedded in MS Office documents
- Using pictures extracted from web pages (especially JPGs)
- Using graphic file formats such as GIF, PICT, BMP, WMF, and PCX which are not suitable for most print production methods
- Fonts and/or pictures missing
- Use of small size or LIGHT version type with rich black, to minimize the potential misregistration when printing
- Unnecessary channels in Photoshop files
- Unused elements and/or colours in Illustrator EPS files
- Unused objects left on pasteboard
- Do not include non-imaging files, or files that are For Position Only (FPO) on the production file. If non-imaging or FPO files are included, clearly indicate on the visual or other documentation that they DO NOT PRINT.
- Photoshop EPS files saved with JPEG compression
- RGB images or colours
- Trapping of EPS vector artwork not placed at 100%
- White overprinting
- Extreme reduction or enlargement (more than 50%) of photos or artwork
- Pseudo-style attributes applied to fonts (bold, italic, etc. from within an application) instead of using the version of the font with that weight and style
- The weight and style you want to use should always show up in your font menu