Call it what you will, the factors that govern Canada Post's and USPS' pricing are extremely complex. With entire volumes filled with rules and regulations, wading through them to figure out the best size, shape and weight for a given piece is, to put it mildly, difficult. There is no one size-fits-all answer, as the quantity, type of mailer, even area of distribution can further colour what the optimal specifications should be.
As one of a select few Canadian companies who have been named as a Certified Canada Post Expert Partner, we know how to navigate the labyrinth and how to apply the combination of rules that ensures our clients' mail gets delivered at the lowest possible postage rate.
What's the key to success? Get us involved early on. Our most successful partnerships are with those clients who bring us into the process early, even prior to the design phase. Being involved from the beginning provides us with the opportunity to define the optimal set of specifications so that you can qualify for the lowest possible rates.
Our partnership approach delivers real, quantifiable benefits. In her role as Director Sales, Marketing and Communications for Dancap, Lorraine Patterson describes the process: "Willow guided and influenced formats of individual marketing pieces that resulted in lower postage costs. In one specific example, Willow's direct recommendation saved over $22,000 in the mailing of one piece. This is a significant example of a superb client/supplier partnership."
How much money are you wasting on postage? We know how to obtain special postage rates. Contact us today for a Postage Audit at 905-660-1515 or toll free at 888-794-5569 or contact us via email.