Smart data = smart marketing
The key to a winning direct marketing campaign is "smart" data.
Precise targeting and personalization help you connect with those who are most interested in your product or service. And connecting is what it's all about. If your messaging hits the mark and recipients find it useful, 66% are likely to keep your mail.*
Managing your data
Inaccurate customer addresses and bad data cost your company money and represent lost opportunities. That's where Willow comes in. We're here to help make sure that you're working with the smartest, cleanest, most accurate data possible!
- Cleanup: We'll clean, update and store your data using a combination of powerful software programs.
- Profiling: We'll find and identify the prospects most likely to respond to your messaging by profiling your existing customers through demographic, geographic, psychographic and behavioural data.
- Segment: The more specific the segmentation, the more your messaging will resonate, and the more successful your campaign will be.
- Lists: For lead generation campaigns, we'll recommend other list rentals as well as options for unaddressed mail. We can even use postal code data to find look-alike audiences.
*Sources: Canada Post whitepapers Breaking Through the Noise and A Bias for Action.