Creating Great Content for Boring Industries
Boring is in the eye of the beholder: Name a business, and some folks might find the subject matter a big yawn. That is, until they need that product or service. That's the key to generating content for many industries: Provide the information that is relevant and engaging to the user.
Inbound marketing is all about getting the attention of folks who are looking for answers, and providing the information they most likely will be looking for.
Below are nine content ideas to help anyone, especially those like us who might be in an industry some consider boring, to excel.
1. Know Your Customers
2. Know the Relevant Topics
3. Brainstorm to Greatness
4. Tell a Great Story
5. Create Videos
6. Use Pictures
7. Publish Guides
8. Simplify with Infographics
9. Answer Questions and Solve Problems