CNBC: Why Millennials Love Catalogues
CNBC, in yet another example of a major media outlet profiling the value to marketers of catalogues, recently published an article entitled, "Millennials are more interested in catalogues than your grandmother is". It's key findings:
- Catalogues are a great way to grab shoppers, especially if your target is millennials.
- Data & Marketing Association says the response rate for catalogues has increased during the past few years.
- The reasons include less mail being sent and because millennials happen to like catalogues even more than other age groups do.
The upshot is that catalogues are one of the most effective means of reaching the youth market. The article goes into great detail and is definitely worth reading!
You can read the entire article here.