Four fall projects your organization should consider

With fall upon us, it's time once again to focus on your marketing plans for the holidays. Here are four examples of the ways we partner with customers to help you communicate better, build your brand, and improve your bottom line.

Holiday Cards

Cards are a great fit for a multitude of organizations, especially those where strong relationships are critical to success. Consider sending cards to:

• Clients and customers
• Business partners
• Investors and board members
• Volunteers and donors
• Employees (a great way to show appreciation!)

We offer both standard card/envelope printing, great if you want to write a personalized note and hand-address each piece.

For larger lists, we can print, insert, address and mail a personalized card that features a handwritten look yet requires little to no effort on the part of you or your staff.

We can't tell you how many times we've heard from customers who wished they had produced a card, but they didn't get around to it. Now's a great time to get started.

Calendars

Here are three reasons why a calendar might be a great idea for you.

First, calendars are useful, offering both functionality and aesthetic appeal. Second, they build your brand: research has shown that it only takes a month for a daily glance to create a subtle bias in your favour. Third, they can be a great way to drive purchases tied to a specific time and place, such as the take-out restaurant that mails calendars detailing quarterly sports schedules.

Direct Mail: Catalogues, Flyers, and Postcards

Looking for ways to cut through the clutter this holiday season? You might want to consider adding direct mail to your marketing mix. Some examples: catalogues, flyers and postcards. Direct marketing brings your message to the mailbox, and is a proven way to effectively highlight new products, promote your most popular offerings, and upsell customers.

Rely on either a catalogue or a postcard to drive both in-person and online sales. We can work with you to help you formulate your mailing strategy, exploring options such as:

• Engaging your existing customers.
• Building "Ideal Customer Profiles" based on your existing customer data, to acquire new lists of prospects likely to respond.
• Optimizing carrier route selections based on your business requirements

Non-Profit Appeals

With a full in-house mailing capability, Willow Printing Group can produce your year-end fundraising appeals. We can manage your lists, including merging, purging, and deduping. Expand your reach with list acquisition driven by our incredibly sophisticated next-gen data mining tools. Of course, we can print and mail your appeal with your choice of sophisticated personalization options.